EXPANDING THE BRAND

When it comes to music festivals, South by Southwest and Bonnaroo are in the upper echelon.

But neither one is resting on its laurels. Both are looking to reach a bigger audience -- via the silver screen and the small screen.

On Thursday (June 14), The Bravery, The Polyphonic Spree and others will perform as part of the South by Southwest Concert Series, premiering at movie theaters in the Boston, Nashville and Dallas/Fort Worth markets.

The SXSW concert series promises "the excitement of being there" and is expected to expand to more markets in the fall. For more information, visit www.thebiggerpicture.us/sxsw.html.

Comprehensive coverage of this year's Bonnaroo Music & Arts Festival, taking place Friday through Sunday in Manchester, Tenn., will air on the Current TV network under the billing Current@Bonnaroo. Throughout the weekend, Douglas Caballero, host of The Current Fix, will roam the festival grounds and be joined by four production crews.

Current TV is available via Comcast and Time Warner Cable; visit www.current.tv for more information.