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Monday, April 23, 2007



DRESSED FOR SUCCESS

Avril Lavigne, a trailblazer?

Well, not when it comes to her music. But according to Billboard, Lavigne will become the first music act to have an official artist page on Stardoll.com, featuring tour dates, promo photos, streaming songs and more.

Stardoll.com is, in its own words, a "paper doll dress-up community." Membership is free, and most of its users are girls and boys ages 7 to 17. The site is closing in on 7 million unique visitors each month worldwide.

Lavigne's artist page also will have her albums for sale, plus other merchandise. Given Stardoll.com's traffic, the site's target audience and the wealth of disposable income that's spent by tweens and teens, she's poised to expand her audience and increase her bank account.

And should both happen, other artists -- no matter how juvenile the Stardoll.com affiliation appears on paper -- certainly will follow her path.

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